

Best Western‘s key to success is globally unique. Individually owned and operated hotels build together a strong group and benefit from professional
services of a global brand.



Services for hotels
Brand
- One of the world‘s largest hotel brands
- Multi-brand strategy suitable for all hotel categories
- High brand awareness among business and leisure travelers
- Global range
- Participation through voting rights
Marketing & Sales
- textBodyMarketing & Sales for all customer segments as business, leisure, MICE and groups
- Key Account Management
- Call center
- Global negotiations with volume customers
- Handling RFP process for hotels
- Attractive commissions and booking conditions at Online Travel Agencies (OTAs)
E-Commerce & E-Distribution
- CRS Central Reservation System
- 2-way interface to Property Management Systems (PMS) of hotels
- Connectivity to all relevant online portals and Global Distribution Systems (GDS)
- Successful e-commerce platform
- Social media marketing
- Free tool for individual website design
- Reduction of external distribution costs by strengthening own distribution channels
- Individual Revenue Management
Quality Management
- Worldwide quality standards, audited annually
- Individual analysis, advice and support
- Active Reputation Management
Global and national partnerships
- Global partnerships with all important intermediaries in the areas of business travel, conferences, groups and tourism
- Strategic global e-commerce partnerships
- Cooperations with more than 20 airlines, car rental companies and retailers
Training & Know-how transfer
- Best Western Academy online and classroom seminars
- Extensive e-learning offer
- Individual support and consulting
Communications & Public Relations
- PR for brand and individual hotels
- Media cooperations
- In-house advertising agency and
- Publishing-on-Demand-Tool
